We all seem to know someone who has been touched by breast cancer. According to the Centers for Disease Control it is estimated that each year in the United States:
- About 237,000 cases of breast cancer are diagnosed in women and about 2,100 in men.
- About 41,000 women and 450 men in the U.S. die each year from breast cancer.
Recommendations on mammograms have changed over the years. Woman can learn more from their doctor regarding the best choices for them. For more information about the disease check out this BreastCancerFactSheet.
The good news is, as a retailer, you can help make funding available for breast cancer support programs by hosting your own Breast Cancer Awareness Event! Such an event will, not only, help raise money for a worthy cause but increase awareness of your business and your philanthropic footprint in your community.
Check out these tips to “Get in the Pink” & Raise Money for Breast Cancer
One way to raise money is to retail pink themed products. This can be anything from t-shirts, fragrance, jewelry, bath & body care, etc. Whatever you choose, talk to wholesale vendors about your fundraising idea and see if they’d be willing to help out somehow. For instance, some companies provide their retailers with a percentage off on pink themed merchandise to allow you to give a portion to charity and pass the savings on to your customers to boot!
Nectarine is offering 10% off on select awareness inspired items to help you set up their own breast cancer giving campaign. Click here to explore the sale!
Time to “Think Pink” – Putting Together Your Breast Cancer Event
If you choose to donate proceeds from sales, you will need to determine what percentage and to what organization you will donate to. For instance, you can donate 10% of the proceed from the sales of pink products to the organization of your choice or you can donate 5% and give the other 5% as a discount to your customers. You can donate to a national organization or you may choose to donate to a local organization. (For a list of reputable non-profits, visit http://www.CharityNavigator.com). Whatever organization you choose, make sure to contact them and let them know about your event. Some will require you to fill out a licensing agreement beforehand so they can provide you with the necessary information you will need to provide your tax preparer at the end of the year or may to provide you with guidelines to use their name/logo.
Once you have your pink products, it will be important to create a display that is eye catching and tells your customers about your cause. Things like pink breast cancer awareness ribbons, pink posters, and other pink props will help draw attention to your display and let customers know your intent. When ordering your products from your wholesale vendor or when you contact your non-profit partner, ask them what they may have in terms of helping you promote your event? They may have breast cancer artwork, ribbons, or bags that can be used to promote your event.
Nectarine has offered our retailers a FREE downloadable Breast Cancer Awareness shelf talker. Click here to download
Here are some ideas to help get the word out about your event:
- Hold an open house – Have all of your employees wear pink hats or clothing. Host the open house with pink foods, pink champagne, pink lemonade, etc.
- Play “Pink Trivia” – Tailor trivia questions to pink-specific items and offer pink prizes or pink coupons for future purchases. This is a fun idea that you can either do with an open house or online with your social media following by posting a question a day for the entire month of October on Facebook, Twitter, Pinterest, or Instagram.
- Get the media involved – With all the dreary news lately wouldn’t it be nice to give your local newspaper, community website, or television station something positive to talk about like your event that is helping in the fight against breast cancer!:)
Whatever you do to support breast cancer awareness, remember that you are helping to raise vital funds and promote public awareness. So, let’s all do our part to make a difference this October!