Kids are starting a new year and exciting adventures in high school and college. Looking their best is on their mind, not to mention that shopping for skin and bathing products is a lot more fun than paper and pencils (does anyone use paper anymore?).
This is a great opportunity for retailers to create exciting happenings in their stores to lure students, parents and even teachers to become dedicated shoppers. Check out these 15 ideas to lure a new crowd to your business and have fun!!!
- Get started easily with 10% off special items the first month of school. (Check out our Nectarine sale at www.storenectarine.com and download a handy shelf talker)
- Free coffee and donuts with purchase. Coordinate with a local purveyor to see if you can team up to defray costs and promote other small businesses! Put a sandwich sign outside to tempt people with your goodies!
- Advertise in the student newspaper and offer coupons (make sure to promote your social media sites).
- Teach a class on perfumery before classes start.
- Launch a customer loyalty program, which can be as easy as a stamp card, for students and teachers. Consumers have so many places to shop, so this is a great incentive to keep them coming back to your business.
- Free gift with purchase, i.e. a 2 oz. bottle of Rain Bath Gel or our newly improved, sulfate-free 2-in-1 Shampoo to which is so useful in the dorm shower or gym (let’s get a new generation hooked on Rain).
- Gear up for the first day of Fall. Nectarine is already shipping our seasonal soaps– Pumpkin Spice and Pinon Pine. Start the Pumpkin Spice craze NOW!
- Encourage roommates and new friends to visit your location with referral discounts or BOGO offers.
- Create fun, themed, and discounted bundles i.e.: Blemish Busters: Lemon & Tea Tree Blemish Gel, Mint Scrub & Organic Spa Rosewater & Witch Hazel Toner. Guy Grooming: Beard Oil, 2-in-1 Shampoo, Head to Toes Body Wash, and Shaving Gel. Rave for Rain: Rain scented Luxury Foaming Bath Gel & Sea Minerals Hydra-Silk Lotion, plus a Perfume in a roll-on bottle.
- Create a marketing calendar for the Fall, and use in-store and online communications to advertise specials. (Remember October is Breast Cancer Awareness Month and November is Small Business Saturday.)
- Locate social media ambassadors in your town — Marketing Majors love to create excitement around brands in exchange for free products.
- Back to school Instagram or Facebook giveaways: raffle something special i.e. a shower tote of products. To develop your following, include a bag stuffer that communicates your social media channels and offers incentives for sign-ups.
- Pamper teachers and professors with a special discounts off of their purchases.
- Reward students who get good grades; they show their report card, and you give a gift for the As.
- Offer part-time jobs for students. This is a win-win. Students will earn money and experience; their friends and family will shop with you too!